SAFETY PROJECT

SafetyCam impacts diversion route traffic

Use on diversion reduces community impact

IDENTIFYING THE NEEDS OF THE LOCAL COMMUNITY

HW Martin (Traffic Management) Ltd commissioned Carnell to help meet the expectations of customers on the A595 Moresby Hall Improvement Scheme. Carnell provided two SafetyCam Vans to monitor and deter speeding in the area surrounding the scheme and on the diversion route.

This complimented localised weight restrictions that aimed to deter ‘rat running’ and HGVs exploiting local diversions around Whitehaven.

Affected customers reported that the van made a “huge impact” on driver behaviour, particularly on the diversion route.

Customers did not want their daily routines disrupted or excessive noise to be created by excessive vehicular use of the local diversion routes by non-residents and freight traffic bypassing the closed A595. In addition, legacy information determined that the route proposed for the diversion – the A5086 – was prone to high incidents of speeding.

The route is lined with small communities who expressed concern about an increase in speeding during times the diversion route was in operation. This could cause noise disturbance and had the potential to cause accidents that would result in delays to customer journeys.

MONITORING THE MAIN DIVERSION ROUTE

The route was rural and a known accident hotspot with high incidences of speeding reported. To deter speeding on this crucial route, HW Martin (Traffic Management) Ltd incorporated two SafetyCam Vans into the traffic management solution. The mobile nature of this asset prevents road users from becoming accustomed to the location of the camera, encouraging a change in behaviour to one of overall caution.

Out of 17,022 vehicles captured on the first weekend only 1.54% (262 vehicles) were caught above the speed limit.

CONTRIBUTION TO CUSTOMER SATISFACTION

The Carnell SafetyCam Vans made a major contribution to the customer perception of the A595 Moresby Hall Improvement Scheme. It helped to reduce the number of complaints received during
the 10-weekend closures by 86%. Nearly 40% of compliments received throughout the closure period were attributable to the SafetyCam Van.

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